Farm Sanctuary is a positive organization that works to end cruelty to farm animals and promotes compassionate living through rescue, education and advocacy. They won’t beat you over their head with over-the-top and offensive shock marketing tactics like PETA. There are no naked female celebrities, no angry marching hippies, just people who want to help cute and cuddly animals and educate others about factory farming. I really encourage people to take a look at what they do and why they do it. If you won’t stop eating meat, at least reduce your consumption (it’s better for the environment, and your diet anyway) and consider purchasing from local, small farms where livestock is raised organically and compassionately.